Mentorship. With sites like Etsy, it simply doesn’t make sense to reinvent the wheel when opening a shop. Instead, look to others who have been down the path and have learned the hard way what to do – and what not to do. Blogs like Handmadeology and EverythingEtsy.com offer hints and guidance for artists just looking to get started in this profitable home-based business.
Before online marketing channels emerged, the cost to market products or services was often prohibitively expensive, and traditionally difficult to measure. Think of national television ad campaigns, which are measured through consumer focus groups to determine levels of brand awareness. These methods are also not well-suited to controlled experimentation. Today, anyone with an online business (as well as most offline businesses) can participate in online marketing by creating a website and building customer acquisition campaigns at little to no cost. Those marketing products and services also have the ability to experiment with optimization to fine-tune their campaigns’ efficiency and ROI.
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